In the big, wide online world there are millions of websites and billions of webpages. In the increasing sprawl of this virtual jungle there must be an evolution. Some of these webpages must grow stronger and thrive whilst others will weaken and die.

在广阔的网络世界里，存在数百万个网站、数十亿张网页。随着网络的不断发展，肯定会出现优胜劣汰。有些网站实力更强，有些则会逐渐衰落直至消亡。

 

There are 3 types of websites in this jungle. It's important that you ask yourself which category your website fits into. Your website survival may count on it.

网络世界存在三种网站，选择适合自己的网站类型，才能使网站存活。

The Poster Site
海报网站

A stunning work of art with intricate graphics that both amaze and dazzle the visitor. Poster sites are created by graphic designers for large companies or for use by the graphic design firms themselves. They're built to look good. Usability is not normally a factor nor are good search engine rankings. Looking good takes second place to being useful.

 

包含复杂图片的精美艺术作品，既让访问者感到惊讶，又让他们眼花缭乱。海报网站是图片设计者为大型公司创建的网站；或者是图片设计公司自己设计的网站。这些网站外观精美，但可用性差，在搜索引擎中也不会有好的排名。这种网站设计把精美外观放在第一位，可用性放在第二位。

The poster site has its place in the virtual jungle for those companies who need to put a pretty "shop front" on the Internet e.g. grapic designers. Unfortunately many companies who hire someone to design their website normally winds up with a graphic artist who recently learned how to use Dreamweaver and is now a "website consultant". The end result is a stunning piece of artwork that is of little or no use to the visitors or potential customers.

海报网站也有其存在价值，那些需要在网上展示精美产品的公司（例如：图片设计者）会喜欢这样的网站。然而，有些公司聘请的设计者，刚刚学会Dreamweaver并且了解很多网站设计技术，他们会把网站设计成艺术作品，对访问者或潜在消费者来说，没有一点可用之处。

Poster sites are the supermodels of the online world - they look great but aren't useful for anything other than looking great.

 

海报网站就是网络世界的“超级模特”，除了好看，再无其它作用。

 

Pros
优点

 

Looks great

 

外观精美

A definite WOW factor for visitors

吸引浏览者

 

Cons
缺点

Normally difficult to navigate

操作困难

Lousy rankings in search engines

在搜索引擎中的排名差

The Content Site
内容性网站

A site littered with valuable, useful information that visitors and search engines love. Content sites are normally run by hobbyists who have an all-consuming passion for a specific topic or subject. They write, collect and publish online massive amounts of information on one specific topic.

搜索引擎对价值高、有用的信息很友好。内容网站管理者通常是热衷于研究某个具体主题或课题的人，他们编写、搜集、出版关于某个主题的大量信息。

Content sites are also used by intelligent online marketers who have realized the true value of providing useful content to visitors. This has lead to not all content sites being created equal with some lazy online marketers using spammy tools to create "dud" content.

许多聪明的网络营销人员意识到给用户提供有用信息的重要性，他们也会选择建立内容性网站。而懒惰的网络营销者使用垃圾工具创建无用的网站，这两种网站之间差别很大。

Content sites tend to be quite plain looking on the outside but are stuffed full of useful information on the inside. Web surfers love content sites. Why? Because they find exactly what they're looking for or a link to it. The whole idea of the Internet in the first place was to fulfill this need for useful information.

内容性网站外观普通，但内容很有价值，访问者喜欢这样的网站。为什么？因为他们能找到或者通过链接能找到需要的信息。网络服务首先要考虑的就是为用户提供有用信息。

Pros
优点

 

Valuable information for visitors

提供有价值信息

Visitors likely to return again

回访率高

Search engines love them

搜索引擎对其不友好

 

Cons
缺点

 Normally not as "pretty" as poster sites

通常外观没有海报网站精美

Spammy techniques being used to create "dud" content

利用垃圾技术创建无价值网站

Don't Have A Clue Site
无规则网站（DHAC）

These are interesting. A DHAC site is an anomaly. They're designed by people who decide they want a website but have no clue how to go about it. They contact their ISP for information on how to do this. 45 minutes later their first creation is online.

很有趣。无规则的网站与其它类型网站不同，他们的设计者通常希望构建网站，但又不知道构建方法，然后会向ISP（Internet服务提供者）寻求帮助。45分钟之后，网站创建完成。

 

The DHAC site has the following features:

 

DHAC网站具有以下特征：

Graphics that take 10 minutes to load

图片下载时间需要10分钟

50% of the graphics don't load at all

 

50%的图片不能下载

 Flashing banner

Flash横幅

 Animated graphical menu

动画图片菜单

Flashing body text

Flash体文本

75% of the links don't work

 

75%的链接不能运行

 

 Graphics randomly scattered about the page

网页图片排列混乱

Blue text on green background

绿色背景，蓝色字体

 Use frames and nested frames extensively

大量使用框架以及嵌套框架

Incomplete HTML tags spread around the site

使用不完整的HTML标签

H1 tags used for all the body text i.e. huge text

所有体文本都使用H1标签

 

It's not fair to generalize like this I know but we've all seen these sites. They're there and they give us a direct path that we should not follow.

虽然归结出上述几点，可能有失公平，但我们都浏览过，不是吗？它们的确存在，并且给我们提供错误路径。

 

Pros
优点

Good to poke fun at

作为取笑对象

Great examples of how not to design a website

作为网站设计的反面教材

Cons
缺点

They're awful

外观难看

Some websites will thrive and survive in 2004 and beyond.

有些网站会在2004年以后继续存活、发展。

 

Other websites will weaken and die.

有些网站会逐渐衰落、消亡。